The role of place branding in local and regional economic development: bridging the gap between policy and practicality
Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment. Professional and academic understanding remains limited, however, regarding whether place branding can be classified as a ‘high-road’ polic...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2016-01-01
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| Series: | Regional Studies, Regional Science |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/21681376.2016.1163506 |