Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers

<span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12pt; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA;" lang="EN-US&...

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Main Authors: Anabell Franz, Marie von Meyer, Achim Spiller
Format: Article
Language:English
Published: CentMa 2011-02-01
Series:International Journal on Food System Dynamics
Subjects:
Online Access:http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/102
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spelling doaj-8b76e393fc304a8288827ca82770dcfa2020-11-25T02:36:04ZengCentMaInternational Journal on Food System Dynamics1869-69452011-02-011431832983Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain BarriersAnabell Franz0Marie von Meyer1Achim Spiller2University of GoettingenUniversity of GoettingenUniversity of Goettingen<span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12pt; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA;" lang="EN-US">The Federal Government of Germany as well as the European Commission are discussing the establishment of an animal welfare label. This label should enable consumers to make a conscious purchasing decision on animal welfare products. Various studies show that many consumers (in Germany around 20&nbsp;%) prefer products produced under animal friendly conditions. However, the supply of such products is limited. The following study examines the source of this discrepancy by way of an action-based analytical approach and identifies different barriers within the supply chain that prevent the establishment of a market segment for animal welfare products. Although consumer demand will be decisive for long-term success, first of all the stakeholders of the supply chain must be convinced. If the stakeholders are not prepared to participate in an animal welfare program the diffusion phase can take a very long time or even fail. This study presents such supply chain barriers and interprets them in the light of neo-institutionalism.</span>http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/102animal welfarelabelsupply chainneo-institutionalism
collection DOAJ
language English
format Article
sources DOAJ
author Anabell Franz
Marie von Meyer
Achim Spiller
spellingShingle Anabell Franz
Marie von Meyer
Achim Spiller
Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers
International Journal on Food System Dynamics
animal welfare
label
supply chain
neo-institutionalism
author_facet Anabell Franz
Marie von Meyer
Achim Spiller
author_sort Anabell Franz
title Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers
title_short Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers
title_full Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers
title_fullStr Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers
title_full_unstemmed Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers
title_sort prospects for a european animal welfare label from the german perspective: supply chain barriers
publisher CentMa
series International Journal on Food System Dynamics
issn 1869-6945
publishDate 2011-02-01
description <span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12pt; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA;" lang="EN-US">The Federal Government of Germany as well as the European Commission are discussing the establishment of an animal welfare label. This label should enable consumers to make a conscious purchasing decision on animal welfare products. Various studies show that many consumers (in Germany around 20&nbsp;%) prefer products produced under animal friendly conditions. However, the supply of such products is limited. The following study examines the source of this discrepancy by way of an action-based analytical approach and identifies different barriers within the supply chain that prevent the establishment of a market segment for animal welfare products. Although consumer demand will be decisive for long-term success, first of all the stakeholders of the supply chain must be convinced. If the stakeholders are not prepared to participate in an animal welfare program the diffusion phase can take a very long time or even fail. This study presents such supply chain barriers and interprets them in the light of neo-institutionalism.</span>
topic animal welfare
label
supply chain
neo-institutionalism
url http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/102
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