Personal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China

Personal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China

Objective: This study explored whether the efficacy of food safety education interventions can be increased by message framing among medical university students, and demonstrated the role of personal involvement within the message recipient in moderating framed effects. Methods: A cross-sectional st...

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Bibliographic Details
Main Authors: Li Bai, Zhengjie Cai, Yalan Lv, Tingting Wu, Manoj Sharma, Zumin Shi, Xiaorong Hou, Yong Zhao
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:International Journal of Environmental Research and Public Health
Subjects:
food safety education
gain- and loss-framed message
personal involvement
medical university students
Online Access:http://www.mdpi.com/1660-4601/15/9/2059

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