Some considerations regarding the new trends in marketing approaches
This paper try to present some new trends in marketing approaches. We consider that, actually, there are two principal axes which outline the recent evolutions in practice of marketing : the customization and the information technology. In accordance with these aspects, the paper discusses the chara...
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| Format: | Article |
| Language: | English |
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Editura ASE Bucuresti
2020-09-01
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| Series: | Romanian Economic Journal |
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| Online Access: | http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2020-09-30/3610/1diaconescumihai.pdf |