| Summary: | Introduction. Generation Z consists of people who were born after 2003 and have already started their studies in higher education institutions or are just choosing their future directions. Generation Z members are active citizens, interested in social and political events, quick to adapt to new technologies and can learn about their future professions online. All these specific characteristics require higher education institutions to change the paradigm of educating students of university-level Economics and to take a fresh look at the educational process.
Purpose. The purpose of this article is to systematize the directions of change in the paradigm of educating Generation Z students in university-level Economics. These students are unique in psychological and other particulars.
Results. We are convinced that in the process of educating Generation Z students in university-level Economics, more attention should be paid to their needs, traditional approaches should be boldly changed, and strategic education vectors should be adjusted in accordance with the requirements of the modern world. Classical long lectures are not the best education format for Generation Z, whose members are accustomed to multitasking and often distracting social media. It is possible to increase the involvement of students of university-level Economics by dividing the tasks into segments, alternating active dialogue and lectures.
Conclusions. Modern scientific-pedagogical workers should inspire students of university-level Economics to learn during life, to develop and effectively apply entrepreneurial abilities, to form such educational tasks characterized by real application. To master the economic professions for Generation Z, professors need to teach how to think in a systematic way, connect knowledge from different fields, adapt to changes, and quickly absorb new information.
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