On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective

On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective

Public administrations are organizations whose mission is to serve the interests of society by providing efficient and sustainable services. Much of the information received from public administrations uses social media due to their versatility and capacity to reach a large number of citizens. Among...

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Bibliographic Details
Main Authors: Ester Guijarro, Cristina Santadreu-Mascarell, Beatriz Blasco-Gallego, Lourdes Canós-Darós, Eugenia Babiloni
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Sustainability
Subjects:
analytical network process
communication strategies
interaction
interrelations
multicriteria decision-making method
public administrations
Online Access:https://www.mdpi.com/2071-1050/13/12/6696

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