Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling

Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling

The aim of this research is to understand consumer perception of color, typography, graphical form and picture at product packaging using multidimensional scaling. Result from this research successfully understands consumer perception to color, typography, graphical form and picture at product packa...

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Main Authors: Ariesta Sekarlaranti, Shellyana Junaedi
Format: Article
Language:English
Published: Universitas Airlangga 2016-09-01
Series:Jurnal Manajemen Teori dan Terapan
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/2656
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spelling doaj-8ac1ec7344ca4c2eaa809943ac590f0b2020-12-04T02:06:11ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492016-09-016110.20473/jmtt.v6i1.26561899Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional ScalingAriesta Sekarlaranti0Shellyana Junaedi1Universitas Atma Jaya YogyakartaUniversitas Atma Jaya YogyakartaThe aim of this research is to understand consumer perception of color, typography, graphical form and picture at product packaging using multidimensional scaling. Result from this research successfully understands consumer perception to color, typography, graphical form and picture at product packaging. This research concluded that positioning product simply influences packaging design. So packaging company cannot disregard graphical element in design packaging because correct combination between graphical elements of packaging can assist company to create packaging that is not only interesting but also can communicate visually carefully. Result of research is expected able to become benchmark for packaging company in making packaging design.https://e-journal.unair.ac.id/JMTT/article/view/2656
collection DOAJ
language English
format Article
sources DOAJ
author Ariesta Sekarlaranti
Shellyana Junaedi
spellingShingle Ariesta Sekarlaranti
Shellyana Junaedi
Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling
Jurnal Manajemen Teori dan Terapan
author_facet Ariesta Sekarlaranti
Shellyana Junaedi
author_sort Ariesta Sekarlaranti
title Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling
title_short Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling
title_full Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling
title_fullStr Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling
title_full_unstemmed Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling
title_sort persepsi konsumen terhadap warna, tipografi, bentuk grafis dan gambar pada kemasan produk dengan pendekatan multidimensional scaling
publisher Universitas Airlangga
series Jurnal Manajemen Teori dan Terapan
issn 1979-3650
2548-2149
publishDate 2016-09-01
description The aim of this research is to understand consumer perception of color, typography, graphical form and picture at product packaging using multidimensional scaling. Result from this research successfully understands consumer perception to color, typography, graphical form and picture at product packaging. This research concluded that positioning product simply influences packaging design. So packaging company cannot disregard graphical element in design packaging because correct combination between graphical elements of packaging can assist company to create packaging that is not only interesting but also can communicate visually carefully. Result of research is expected able to become benchmark for packaging company in making packaging design.
url https://e-journal.unair.ac.id/JMTT/article/view/2656
work_keys_str_mv AT ariestasekarlaranti persepsikonsumenterhadapwarnatipografibentukgrafisdangambarpadakemasanprodukdenganpendekatanmultidimensionalscaling
AT shellyanajunaedi persepsikonsumenterhadapwarnatipografibentukgrafisdangambarpadakemasanprodukdenganpendekatanmultidimensionalscaling
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