The world biennial of student poster: A case study

• Main Author: Vidaković Siniša
• Format: Article
• Language: English
• Published: Akademija umetnosti Univerziteta u Novom Sadu 2019-01-01
• Series: Zbornik Radova Akademije Umetnosti
• Subjects: poster; biennial; novi sad; academies; students
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/2334-8666/2019/2334-86661907158V.pdf
• ISSN: 2334-8666; 2560-3108

O plakatu kao sredstvu komunikacije Vrijeme u kojem živimo potpuno je usaglašeno sa novim medijima vizuelnih komunikacija u koje se nedvosmisleno ubraja i plakat, sa svojom apsolutno prijemčivom i likovno pretpostavljenom formom, koja prati, osluškuje, provocira, uzbuđuje, obavještava i uvodi u kompleksan svijet likovnosti i dizajna. Brojni teoretičari, istoričari i umjetnici raznih profila su se bavili njegovom pojavom i analizom, te predlaganjem raznih mogućnosti definisanja samog pojma plakata i plakatske umjetnosti, pa najčešće nailazimo na informacije o plakatu kao umoženoj obavijesti koja se postavlja na javnim mjestima (moguće od riječi plak -mrljica ili krpica)? U engleskom jeziku se koristi termin poster (prihvaćeno i u našem jeziku kao doslovni prevod), ili posted up (objavljeno, u smislu postavljanja na javno mjesto). U francuskom jeziku se koristi the World Biennial of Student Poster -A Case Study Abstract: The paper World Biennial of Student Poster -A Case Study aims to show the complex structure of the poster as an art form in a historico-analytical and content-wise manner. Viewing the poster in the light of the progressive technological and innovative possibilities of modern information technologies, constantly requires challenging of the scopes and justification of the existence of a "classic" poster. Its role in contemporary society has been analyzed through various forms of manifestation in the spheres of art and modern design. Insufficiently paid attention to the essence of artistic expression through the poster, which has historically been marginalized in relation to classical painting, has positively changed over time, and through the apostrofing of the strength and the range the poster reaches, it has pointed to the significant changes in the society that this type of communication has achieved. In this paper, a prominent event of the Academy of Arts in Novi Sad, the World Biennial of Student Poster, was selected for the case study, and through the analysis of eight exhibitions of the Biennial, its role since 2004 has been evaluated with an obvious improvement in pedagogical and creative work on the poster.