Customers' pereceptions of corporate social responsibility and their purchasing intention - A study in the home appliance sector
This study is to investigate customers’ perceptions of 4 types of responsibilities in Carroll’s CSR pyramid (1991), including economic, legal, ethical and philanthropic responsibilities; and the effects of their perceptions of CSR on purchasing intention. The findings show some salient points. First...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/752 |