Relations in Virtual Education: A study on the antecedents of loyalty

Relations in Virtual Education: A study on the antecedents of loyalty

The aim of this paper is to understand the process of forming relationships between educational institutions and students. The virtual education market is considered to be of great importance in our society, which is in constant development and highly competitive. Thus, the reasons for the relations...

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Bibliographic Details
Main Authors: Marcelo Curth, Cláudio Hoffmann Sampaio, Rafael Spolavori
Format: Article
Language:English
Published: Asociación Iberoamericana de Educación Superior y a Distancia (AIESAD) 2019-01-01
Series:RIED: Revista Iberoamericana de Educación a Distancia
Subjects:
perceived quality
trust
commitment
loyalty
virtual education.
Online Access:http://revistas.uned.es/index.php/ried/article/view/22219

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