The Seal of Approval. Introducing the Third-Party Seal Model.
The use of third-party seals within marketing and advertising materials is a long-standing industry practice used by marketers worldwide. And while the effectiveness of seals as a marketing and advertising tactic has been widely studied, to date, no single model has been developed to predict the imp...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2018-08-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/23446773-605/ |