Designing a holistic adaptive recommender system (HARS) for customer relationship development: a conceptual framework
With the recent COVID-19 pandemic, the world we knew changed significantly. The buying behavior shifted as well and is reflected by a growing transition to online interaction, higher media consumption and massive turn to online shopping. Companies that aim to remain top of mind to customers should e...
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| Format: | Article |
| Language: | English |
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Technical University of Moldova
2021-06-01
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| Series: | Journal of Social Sciences |
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| Online Access: | https://jss.utm.md/wp-content/uploads/sites/21/2021/05/10.52326jss.utm_.2021.42.09.pdf |