Using an eye tracker to optimise career websites as a communication channel with Generation Y
This paper presents a research study detailing the procedure and results of experimental eye-tracking research to evaluate employers’ career websites. The objective of this research was to gain an insight into Generation Y’s perspective on the career websites of prospective employers. The objective...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-08-01
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| Series: | Ekonomska Istraživanja |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/1331677X.2020.1798264 |