Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions

Autonomous vehicles (AV) have the potential to disrupt the entire transport industry. AV may bring many opportunities as for example reduction of road accidents, less congestion on the roads, and a lower number of vehicles that are better utilized. Full AV also brings new social element as they enab...

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Main Authors: Andreja Pucihar, Iztok Zajc, Radovan Sernec, Gregor Lenart
Format: Article
Language:English
Published: MDPI AG 2019-07-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/15/4095
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spelling doaj-8a03fb70e3ab468dae45ff9cd8d879082020-11-24T21:30:42ZengMDPI AGSustainability2071-10502019-07-011115409510.3390/su11154095su11154095Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility SolutionsAndreja Pucihar0Iztok Zajc1Radovan Sernec2Gregor Lenart3Faculty of Organizational Sciences, University of Maribor, 4000 Kranj, SloveniaIBM Slovenia, 1000 Ljubljana, SloveniaAV Living Lab, 1000 Ljubljana, SloveniaFaculty of Organizational Sciences, University of Maribor, 4000 Kranj, SloveniaAutonomous vehicles (AV) have the potential to disrupt the entire transport industry. AV may bring many opportunities as for example reduction of road accidents, less congestion on the roads, and a lower number of vehicles that are better utilized. Full AV also brings new social element as they enable mobility for all. In addition, the use of digital technologies in combination with AV introduces new business models in transportation, where the lines between car ownership, rental, and lease modes are more and more blurred. To explore the potential of AV in a smart city context, the AV Living Lab was created on the premises of BTC City in Ljubljana, Slovenia, in 2017. The AV Living lab was created to test and to learn about real-life solutions for implementation of AV. The underlying concept is BTC City as a Living lab innovation ecosystem, where the latest advanced technologies, business models, and services are tested with real users, real cars, on real roads over the real interactions in a cross-industry environment. In this paper, we describe the AV Living Lab concept and provide details of a specific use case—a large-scale pilot demonstration of AV and future mobility solutions. During the event, users participated in a survey and expressed their attitudes towards autonomous mobility. The results offer the first insights into the readiness of citizens for AV implementation and directs future actions needed for faster adoption of AV and future mobility solutions.https://www.mdpi.com/2071-1050/11/15/4095autonomous vehiclesliving labinnovationuse casesmall country
collection DOAJ
language English
format Article
sources DOAJ
author Andreja Pucihar
Iztok Zajc
Radovan Sernec
Gregor Lenart
spellingShingle Andreja Pucihar
Iztok Zajc
Radovan Sernec
Gregor Lenart
Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions
Sustainability
autonomous vehicles
living lab
innovation
use case
small country
author_facet Andreja Pucihar
Iztok Zajc
Radovan Sernec
Gregor Lenart
author_sort Andreja Pucihar
title Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions
title_short Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions
title_full Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions
title_fullStr Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions
title_full_unstemmed Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions
title_sort living lab as an ecosystem for development, demonstration and assessment of autonomous mobility solutions
publisher MDPI AG
series Sustainability
issn 2071-1050
publishDate 2019-07-01
description Autonomous vehicles (AV) have the potential to disrupt the entire transport industry. AV may bring many opportunities as for example reduction of road accidents, less congestion on the roads, and a lower number of vehicles that are better utilized. Full AV also brings new social element as they enable mobility for all. In addition, the use of digital technologies in combination with AV introduces new business models in transportation, where the lines between car ownership, rental, and lease modes are more and more blurred. To explore the potential of AV in a smart city context, the AV Living Lab was created on the premises of BTC City in Ljubljana, Slovenia, in 2017. The AV Living lab was created to test and to learn about real-life solutions for implementation of AV. The underlying concept is BTC City as a Living lab innovation ecosystem, where the latest advanced technologies, business models, and services are tested with real users, real cars, on real roads over the real interactions in a cross-industry environment. In this paper, we describe the AV Living Lab concept and provide details of a specific use case—a large-scale pilot demonstration of AV and future mobility solutions. During the event, users participated in a survey and expressed their attitudes towards autonomous mobility. The results offer the first insights into the readiness of citizens for AV implementation and directs future actions needed for faster adoption of AV and future mobility solutions.
topic autonomous vehicles
living lab
innovation
use case
small country
url https://www.mdpi.com/2071-1050/11/15/4095
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