CONSUMERS’ PREFERENCE TOWARD ISLAMIC BANKING

• Main Author: delta khairunnisa
• Format: Article
• Language: English
• Published: Tazkia University College of Islamic Economics; Association of Islamic Economics Lecturers 2017-06-01
• Series: Tazkia Islamic Finance and Business Review
• Subjects: economic preferences; religious preference; islamic banking
• Online Access: http://tifbr-tazkia.org/index.php/TIFBR/article/view/86
• ISSN: 1907-8145; 2460-0717

<p><strong>Objective</strong> - This research aims to provide empirical evidence on the factors motivating consumers to save in Islamic banking.</p><p><strong>Methods</strong> - The one sample t-test is employed to test hypothesis. The validity and the reliability of research variables have been examined.</p><p><strong>Results</strong> - The result proved that consumers’ decision to save in Islamic banking are influenced by economic and religious factors, such as receiving economic benefits, quick services, online facilities, easily reachable locations, and having a better understanding of Islamic principles.<strong></strong></p><strong>Conclusions</strong> - The existence of a relationship between economic and religious preference proves that, in making decisions, consumers wish to attain two satisfaction levels: satisfaction in the world and in the hereafter.