Experience economy in the system of culture and education

The economy of impressions in which the new level of interaction is formed between brands and target audiences gaining particular importance in new market reality. The company in a service sector, including higher education institutions, becomes the provider of “impressions” under these conditions....

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Bibliographic Details
Main Authors: Pushkareva Lyudmila, Pushkarev Mikhail
Format: Article
Language:English
Published: EDP Sciences 2019-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04070.pdf

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