Communications Policy in Income Management

The article considers the role of advertising as one of the most efficient means of promoting goods to the market; the main types of Internet advertising are studied, their features are determined. The purpose of the article is to develop practical recommendations for trading enterprises to increase...

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Bibliographic Details
Main Authors: Kubetska Olha M., Ostapenko Tatiana M.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2021-03-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2021-3_0-pages-247_253.pdf

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