A question of strategy: To be a pioneer or a follower?
One of the most important questions faced by business leaders in the strategic management process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks. Pioneers often have higher pro...
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Faculty of Economics, Belgrade
2008-01-01
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| Series: | Ekonomski Anali |
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| Online Access: | http://www.doiserbia.nb.rs/img/doi/0013-3264/2008/0013-32640877089K.pdf |
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doaj-89cc0db7ba3346a5aa2da642de9d4e102020-11-24T23:47:59ZengFaculty of Economics, BelgradeEkonomski Anali0013-32642008-01-01531778910210.2298/EKA0877089KA question of strategy: To be a pioneer or a follower?Kaličanin ĐorđeOne of the most important questions faced by business leaders in the strategic management process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks. Pioneers often have higher profitability, greater market share, and a longer business life, but the relative success of each strategy depends on several factors, both internal and external (pace of evolution of technology and markets). http://www.doiserbia.nb.rs/img/doi/0013-3264/2008/0013-32640877089K.pdfpioneerfollowerfirst-mover advantage |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Kaličanin Đorđe |
| spellingShingle |
Kaličanin Đorđe A question of strategy: To be a pioneer or a follower? Ekonomski Anali pioneer follower first-mover advantage |
| author_facet |
Kaličanin Đorđe |
| author_sort |
Kaličanin Đorđe |
| title |
A question of strategy: To be a pioneer or a follower? |
| title_short |
A question of strategy: To be a pioneer or a follower? |
| title_full |
A question of strategy: To be a pioneer or a follower? |
| title_fullStr |
A question of strategy: To be a pioneer or a follower? |
| title_full_unstemmed |
A question of strategy: To be a pioneer or a follower? |
| title_sort |
question of strategy: to be a pioneer or a follower? |
| publisher |
Faculty of Economics, Belgrade |
| series |
Ekonomski Anali |
| issn |
0013-3264 |
| publishDate |
2008-01-01 |
| description |
One of the most important questions faced by business leaders in the strategic management process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks. Pioneers often have higher profitability, greater market share, and a longer business life, but the relative success of each strategy depends on several factors, both internal and external (pace of evolution of technology and markets). |
| topic |
pioneer follower first-mover advantage |
| url |
http://www.doiserbia.nb.rs/img/doi/0013-3264/2008/0013-32640877089K.pdf |
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AT kalicaninđorđe aquestionofstrategytobeapioneerorafollower AT kalicaninđorđe questionofstrategytobeapioneerorafollower |
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