COMPETITIVE STRATEGY OF A MARKET LEADER; CASE OF UD. PRIMADONA’S PROL TAPE JEMBER - EAST JAVA

COMPETITIVE STRATEGY OF A MARKET LEADER; CASE OF UD. PRIMADONA’S PROL TAPE JEMBER - EAST JAVA

<p>The purpose of this study was to formulate a competitive strategy to maintain the existence of Prol Tape Primadona. The study used a case study approach with UD. Primadona as the research object. The data were analyzed by using a value chain approach to determine the internal and external c...

Full description

Bibliographic Details
Main Authors: Adetiya Prananda Putra, Idqan Fahmi, Yossi Wibisono
Format: Article
Language:English
Published: Bogor Agricultural University 2015-09-01
Series:Indonesian Journal of Business and Entrepreneurship
Online Access:http://journal.ipb.ac.id/index.php/ijbe/article/view/11050

Similar Items

Similar Items