Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful

Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful

Asuransi Takaful is a company that engages in risk insurance services. In its operation, the company does not engage in forbidden businesses. However, the strategies in promoting the products may violate Islamic business ethics. This study is conducted to examine the implementation of the Islamic bu...

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Bibliographic Details
Main Authors: Junia Farma, Khairil Umuri
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Magelang 2020-06-01
Series:Cakrawala: Jurnal Studi Islam
Subjects:
asuransi
etika bisnis islam
promosi
Online Access:http://journal.ummgl.ac.id/index.php/cakrawala/article/view/3268
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spelling doaj-89568041b6d04318a87210453f3a5c562020-11-25T03:31:58ZindUniversitas Muhammadiyah MagelangCakrawala: Jurnal Studi Islam1829-89312550-08802020-06-01151192910.31603/cakrawala.v15i1.32683268Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi TakafulJunia Farma0Khairil Umuri1Program Studi Ekonomi Syariah, Universitas Islam Negeri Ar-Raniry Banda Aceh, IndonesiaProgram Studi Ekonomi Islam, Universitas Syiah Kuala, Banda Aceh, IndonesiaAsuransi Takaful is a company that engages in risk insurance services. In its operation, the company does not engage in forbidden businesses. However, the strategies in promoting the products may violate Islamic business ethics. This study is conducted to examine the implementation of the Islamic business ethics concept in promotion strategies at PT Asuransi Takaful of Banda Aceh Branch. This research is field research using a descriptive qualitative approach. The Finding shows that PT. Asuransi Takaful has implemented tawḥid, ‘adl, ikhtiyār, farḍ, and iḥsān in the promotion strategies.http://journal.ummgl.ac.id/index.php/cakrawala/article/view/3268asuransietika bisnis islampromosi
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Junia Farma
Khairil Umuri
spellingShingle Junia Farma
Khairil Umuri
Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful
Cakrawala: Jurnal Studi Islam
asuransi
etika bisnis islam
promosi
author_facet Junia Farma
Khairil Umuri
author_sort Junia Farma
title Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful
title_short Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful
title_full Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful
title_fullStr Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful
title_full_unstemmed Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful
title_sort implementasi etika bisnis islam dalam strategi promosi produk asuransi takaful
publisher Universitas Muhammadiyah Magelang
series Cakrawala: Jurnal Studi Islam
issn 1829-8931
2550-0880
publishDate 2020-06-01
description Asuransi Takaful is a company that engages in risk insurance services. In its operation, the company does not engage in forbidden businesses. However, the strategies in promoting the products may violate Islamic business ethics. This study is conducted to examine the implementation of the Islamic business ethics concept in promotion strategies at PT Asuransi Takaful of Banda Aceh Branch. This research is field research using a descriptive qualitative approach. The Finding shows that PT. Asuransi Takaful has implemented tawḥid, ‘adl, ikhtiyār, farḍ, and iḥsān in the promotion strategies.
topic asuransi
etika bisnis islam
promosi
url http://journal.ummgl.ac.id/index.php/cakrawala/article/view/3268
work_keys_str_mv AT juniafarma implementasietikabisnisislamdalamstrategipromosiprodukasuransitakaful
AT khairilumuri implementasietikabisnisislamdalamstrategipromosiprodukasuransitakaful
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