Analysis of the Structure and Use of Digital Resources on the Websites of the Main Football Clubs in Europe

Analysis of the Structure and Use of Digital Resources on the Websites of the Main Football Clubs in Europe

Football clubs can be considered global brands, and exactly as any other brand, they need to face the challenge of adapting to digital communications. Nevertheless, communication sciences research in this field is scarce, so the main purpose of this work is to analyze digital communication of the ma...

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Bibliographic Details
Main Authors: Santiago Tejedor, Laura Cervi, Gerard Gordon
Format: Article
Language:English
Published: MDPI AG 2019-04-01
Series:Future Internet
Subjects:
football
clubs
webs
digital communication
marketing
engagement
Online Access:https://www.mdpi.com/1999-5903/11/5/104

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