| Summary: | The article is an outcome of a field research aiming to analyze public policies in tourism and culture and its influence in cultural agents, focussing in traditional performers, in particular Maracatus at Pernambuco State, Brazil. It was an ethnographical and documental research, where interviews with maracatu leaders were held, as well as with cultural brokers and travel agents; also public policies documents were analyzed. It was possible to confirm the existence of public policies oriented to enhance the value of maracatus as cultural products and the following recognition of maracatus as valuable local culture producers, the empowering of maracatu leaders, and their insertion in market economy. The research is limited to performers in Pernambuco, so no generalizations are meant, even it is possible to hypothesize that similar processes are taking place with other tradicional performers in Brazil, where this research has not been made before.
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