CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT- A CASE STUDY ON HEINEKEN (B)

CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT- A CASE STUDY ON HEINEKEN (B)

The innovation efforts at Heineken company focus on using open innovation platforms in order to engage stakeholders in the co-creation process. Thus, the current case the study continued the emphasis on company’s approach regarding open innovation, focusing on digitizing innovation and the use of th...

Full description

Bibliographic Details
Main Authors: Silvia AVASILCAI, Gabriela RUSU
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2015-09-01
Series:Annals of the Oradea University: Fascicle Management and Technological Engineering
Subjects:
Onlineinstruments
digitizinginnovation
externalstakeholders
co-creationprocess.
Online Access:http://imtuoradea.ro/auo.fmte/files-2015-v2/AVASILCAI Silvia, RUSU Gabriela - CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT- A CASE STUDY ON HEINEKEN (B).pdf

Internet

http://imtuoradea.ro/auo.fmte/files-2015-v2/AVASILCAI Silvia, RUSU Gabriela - CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT- A CASE STUDY ON HEINEKEN (B).pdf

Similar Items