Linking Destinations Through Sustainable Cultural Routes

• Main Authors: Giulio Pattanaro, Filippo Pistocchi
• Format: Article
• Language: English
• Published: Niccolò Cusano University-Rome 2016-09-01
• Series: Symphonya
• Subjects: european cultural routes; tourism planning and development; sustainability; destination competitiveness; destination management; global tourism; global markets
• Online Access: https://symphonya.unicusano.it/article/view/11802
• ISSN: 1593-0300; 1593-0319

The potential for cultural routes to promote tourism destinations and increase their competitiveness has been more and more recognised at both European and global level. Planning and developing a cultural route linking together different tourism destinations is a rather difficult and complex process. This analysis will concern the proposal – promoted by a French-based pro-Europe association – to create a European cultural route dedicated to Charlemagne., The main findings are expected to serve, inter alia, as a useful toolbox for those tourism decision-makers who are directly involved in the design and development of cultural routes.