Reach for the stars: The impact on consumer preferences of introducing a new top-tier typology into a PDO wine

Reach for the stars: The impact on consumer preferences of introducing a new top-tier typology into a PDO wine

In a world characterized by a significant evolution in wine consumption, Protected Designations of Origin (PDO) wines have constituted a valid strategy of marketing and competitiveness for producers. In 2014, the Consorzio Vino Chianti Classico created the ''Chianti Classico Gran Selezione...

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Bibliographic Details
Main Authors: Gabriele Scozzafava, Francesca Gerini, Andrea Dominici, Caterina Contini, Leonardo Casini
Format: Article
Language:English
Published: Firenze University Press 2018-12-01
Series:Wine Economics and Policy
Online Access:http://www.sciencedirect.com/science/article/pii/S2212977418300152

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