Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations
This article aims to provide research propositions of the relationship between internal and external contextual factors and strategies for reac tive and proactive eco-innovation, defining the theoretical analysis model from these propositi ons. Therefore, this study is characterized as a theoretical...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2014-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123032385001 |