Scenario building: from crowdsourcing to the creation of a new business model in Brazil

Scenario building: from crowdsourcing to the creation of a new business model in Brazil

<p>This research shall analyse the implementation of a new product and an entrepreneurial business model in Brazil of the ´90s and endeavour to trace cause and effect relations by means of the elaboration of scenarios. To ensure effectiveness, the methodology foresees a combination of inductiv...

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Bibliographic Details
Main Author:	Ana Elisa Pacheco de Castro
Format:	Article
Language:	English
Published:	Fundação Instituto de Administração 2011-07-01
Series:	Future Studies Research Journal: Trends and Strategies
Online Access:	http://www.revistafuture.org/FSRJ/article/view/64

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