INTENSITATEA ÎN PUBLICITATEA AUDIOVIZUALĂ ROMÂNEASCĂ. DE LA ANALIZA LINGVISTICĂ LA ANALIZA MULTIMODALĂ

INTENSITATEA ÎN PUBLICITATEA AUDIOVIZUALĂ ROMÂNEASCĂ. DE LA ANALIZA LINGVISTICĂ LA ANALIZA MULTIMODALĂ

Abstract: The present analysis of intensity in Romanian audiovisual advertising relies both on a linguistic and a multimodal approach. Our interest is double: confronting findings with various studies on contemporary Romanian language and verifying the contribution of extralinguistic sources to lin...

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Bibliographic Details
Main Authors: Andreea Teletin, Iulia Nica
Format: Article
Language:Catalan
Published: Universidad de Murcia 2021-07-01
Series:Estudios Románicos
Subjects:
Intensity
Romanian language
Audiovisual advertising
Multimodal communication
Humour
Online Access:https://revistas.um.es/estudiosromanicos/article/view/477581

Internet

https://revistas.um.es/estudiosromanicos/article/view/477581

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