ASSISTANCE IN BUSINESS DEVELOPMENT IN THE FIELD OF CREATIVE ECONOMY

• Main Authors: R.N. GRABAR (Р.Н. ГРАБАР), Zh. G. SHUMAK (Ж.Г. ШУМАК)
• Format: Article
• Language: Belarusian
• Published: Полесский государственный университет 2019-06-01
• Series: Экономика и банки
• Subjects: business idea; business project; creative industry; handicraft; IT-industry; advertising
• Online Access: https://ojs.polessu.by/EB/article/view/1250

The article presents the trends of business development in the creative economy. The article describes the experience of the project "Create your business in creative economy", which included organization and holding of the training courses in the direction of promoting the ideas of the creative economy, and which implementation resulted in ready-made projects of the participants creating business in the creative economy. The projects were presented at the Pinsk-Invest-Weekend. During the training in the framework of the project, students gained knowledge on finding sources of funding. This education will help to generate and implement business ideas in the creative economy. The article substantiates the need for assistance from the governing bodies to the representatives of the creative sphere in obtaining additional business education. Promotion of creative projects contributes to the change of the urban environment and increases the socio-economic sustainability of the region.