Perception and Consumption of Global Luxury Brands in Russia and Romania: Comparative Cross-Cultural Aspects

Perception and Consumption of Global Luxury Brands in Russia and Romania: Comparative Cross-Cultural Aspects

<em>The present paper compares the luxury consumption in Russia with that in the post-communist countries of the former Soviet bloc. The aim of this research is to find out the common and specific about an attitude to global luxury brands in Russia and Romania. We investigate the motives for b...

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Bibliographic Details
Main Author: Marina OCHKOVSKAYA
Format: Article
Language:English
Published: Faculty of Management National University of Political Studies and Public Administration 2015-06-01
Series:Management Dynamics in the Knowledge Economy
Online Access:http://www.managementdynamics.ro/index.php/journal/article/view/135

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