Empirical study on flow experience in China tourism e-commerce market

<p><strong>Purpose:</strong> While tourism e-commerce develops rapidly in China, these channels are truly new to both web providers and web consumers, understanding the nature of these media attaches greater importance. This study investigates the mediation effects of flow experien...

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Bibliographic Details
Main Authors: Jianling Wang, Meng Wang, Junyan Wu
Format: Article
Language:English
Published: OmniaScience 2015-04-01
Series:Journal of Industrial Engineering and Management
Subjects:
Online Access:http://www.jiem.org/index.php/jiem/article/view/1393

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