Le rire médiatique du cheikh Chemsedine el Djazaïri, un miroir aux alouettes de l’ordre médiatique “néo-autoritaire” en Algérie ?

• Main Author: Ghaliya Djelloul
• Format: Article
• Language: English
• Published: Université Catholique de Louvain 2018-09-01
• Series: Recherches Sociologiques et Anthropologiques
• Subjects: TV-prédication; Algérie; ordre médiatique; rire médiatique
• Online Access: http://journals.openedition.org/rsa/2611

TV preaching, Algeria, media order, media laughter This article focuses on the Algerian TV preaching programme Insahouni, as well as the media rise of its host, Sheik Chemsedine Bouroubi – known as el Djazaïri – (“the Algerian”) notably thanks to the buzz he causes online. Besides recalling the political context of the appearance of this programme, the analysis will first deal with the form of pedagogy it proposes, on its aesthetics, as well as on its hilarious staging. Secondly, analysis of two videos produced on the basis of extracts from Insahouni will reveal at once the appearance of a new “media visibility plan” (Mateus, 2014) in Algeria, as well as the variety of ways the Sheik sharply increases «media laughter» (Vaillant, 2018 :§46), sometimes leading to a distance taking from its religious authority and thereby constituting a lever for loosening up the “neo-authoritarian media order” (Dris, 2012).