The Impact of Electronic Customer Relationship Management on Customer Satisfaction in Turkey
This study examines the impacts of E-CRM features on customer satisfaction and perceived usefulness as a mediator variable within e-commerce sector of Turkey. E-commerce businesses are operating in constantly changing environment and trends, thus E-CRM features may serve not only as a way for mai...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Gazi Unversity
2018-08-01
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| Series: | Yönetim, Ekonomi ve Pazarlama Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://www.yepad.org/2018/cilt.2_sayi.4_makale02.pdf |