The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey

The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey

The difficulties that face small and medium organization in any field are severe nowadays. The importance of SMEs is vital. Different researchers have proposed different success factors for small and medium organization, like finance, skilled workforce, technology, innovation and most importantly ma...

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Bibliographic Details
Main Authors: Fazal Akbar, Abdul Razak Bin Omar, Fazli Wadood, Rosmaini Bin Tasmin
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2017-04-01
Series:Traektoriâ Nauki
Subjects:
marketing strategies
pilot survey
descriptive
normality
reliability
factor analysis
Online Access:http://pathofscience.org/index.php/ps/article/view/318/379

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