Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación

Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación

We study the cultural transformations at the postmodemity and the crysis into the modem social metadiscourse named Grand Récits, by J. F. Lyotard. Consistenly, we propose a new perspective about the patterns of reading and writing the real: a general hypertextuality, that can do an hermeneutical and...

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Main Author: Juan Carlos Fernández Serrato
Format: Article
Language:English
Published: Universidade de São Paulo 2005-12-01
Series:Significação: Revista de Cultura Audiovisual
Online Access:http://www.revistas.usp.br/significacao/article/view/90552
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spelling doaj-87b12b2d53e24b5a94a9959fc98604202020-11-25T02:14:45Zeng Universidade de São PauloSignificação: Revista de Cultura Audiovisual1516-43302316-71142005-12-0132248113310.11606/issn.2316-7114.sig.2005.9055284931Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la ComunicaciónJuan Carlos Fernández SerratoWe study the cultural transformations at the postmodemity and the crysis into the modem social metadiscourse named Grand Récits, by J. F. Lyotard. Consistenly, we propose a new perspective about the patterns of reading and writing the real: a general hypertextuality, that can do an hermeneutical and crytical response at the new situation of the pop’s “archiculture”, the radical fragmentation of the reality representation, the ideological relativism, the technical reason as metadiscours of legitimation and this pragmatics of the market that display in our postmodern societies as master discourse of the capitalist empire.http://www.revistas.usp.br/significacao/article/view/90552
collection DOAJ
language English
format Article
sources DOAJ
author Juan Carlos Fernández Serrato
spellingShingle Juan Carlos Fernández Serrato
Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación
Significação: Revista de Cultura Audiovisual
author_facet Juan Carlos Fernández Serrato
author_sort Juan Carlos Fernández Serrato
title Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación
title_short Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación
title_full Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación
title_fullStr Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación
title_full_unstemmed Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación
title_sort discursos maestros, hipertextos y archicultura: escrituras postmodemas y teoría de la comunicación
publisher Universidade de São Paulo
series Significação: Revista de Cultura Audiovisual
issn 1516-4330
2316-7114
publishDate 2005-12-01
description We study the cultural transformations at the postmodemity and the crysis into the modem social metadiscourse named Grand Récits, by J. F. Lyotard. Consistenly, we propose a new perspective about the patterns of reading and writing the real: a general hypertextuality, that can do an hermeneutical and crytical response at the new situation of the pop’s “archiculture”, the radical fragmentation of the reality representation, the ideological relativism, the technical reason as metadiscours of legitimation and this pragmatics of the market that display in our postmodern societies as master discourse of the capitalist empire.
url http://www.revistas.usp.br/significacao/article/view/90552
work_keys_str_mv AT juancarlosfernandezserrato discursosmaestroshipertextosyarchiculturaescrituraspostmodemasyteoriadelacomunicacion
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