Exploring and consolidating the brand personality elements of the political leader

Purpose - This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party). The development of a strong political brand personality is crucial for success at the...

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Bibliographic Details
Main Authors:	Varsha Jain, Meetu Chawla, B.E. Ganesh, Christopher Pich
Format:	Article
Language:	English
Published:	Emerald Publishing 2018-12-01
Series:	Spanish Journal of Marketing-ESIC
Subjects:	India Political marketing Bharatiya Janta Party (BJP) Narendra Modi Political brand personality Political leaders
Online Access:	https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-0010

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