Place marketing in function of attracting resources
This paper describes the competition between locations (cities, municipalities, states and regions) in attracting necessary resources, and the concept of marketing places as the most effective response to the challenges that locations are facing. Given that the attraction of foreign direct investmen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2010-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711004213R.pdf |