Consumers’ Purchase Intention: Influencing Factors Unveiled at Korean Thematic Café (Case Study: Chingu Café)
Service quality, atmosphere, and food quality have become an important part to be considered by a firm or company in order to attract consumers and to compete in the marketplace. This research will be taking Chingu Café which is located in Bandung, Indonesia to be the object of study. This research...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Padjadjaran
2017-09-01
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| Series: | Jurnal Bisnis dan Manajemen |
| Subjects: | |
| Online Access: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/52 |