Russian Tourism Enterprises’ Marketing Innovations to Meet the COVID-19 Challenges

This paper discusses the results of a study aimed at gaining a deeper understanding of how the COVID-19 pandemic has changed the Russian tourism market and how local tourism enterprises respond to challenges caused by the COVID-19 pandemic. Summarizing their experience of doing business in crisis co...

Full description

Bibliographic Details
Main Authors: Marina Sheresheva, Marina Efremova, Lilia Valitova, Anna Polukhina, Georgy Laptev
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/7/3756