| Summary: | The modern digital era is characterized by rapid introduction of innovations in all spheres of society. The process of introducing innovations in the digital era does not happen by chance, there can be traced a number of regular patterns – steadily repeating, objective and significant trends. Some of these patterns have already been conceptualized and can be used as a methodological basis for studying the process of introducing innovation into the economic sphere. The article aims to consider the most important patterns of innovation introduction – dynamic equilibrium, the adaptation of innovation and the environment, the complication of organizational structures, changes in the innovative effect, the complexity of the innovative process, and social discomfort. The main research question is how much managers and employees are ready to accept innovations and how they respond to them. The authors also analyse how innovation patterns affect labour potential components of managers and employees: at the physical, mental and intellectual levels. It is concluded that it is vital to research further into the key patterns of innovation introduction as this contributes to better understanding of how managers’ and employees’ labour potential can be enhanced. One should not relate one or another component of labour potential to a specific pattern, they are most likely to manifest themselves comprehensively.
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