Discursive features of Russian gender-oriented advertisements
This article addresses the metadiscourse structure and the means of gender manifestation in the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages r...
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| Format: | Article |
| Language: | English |
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Immanuel Kant Baltic Federal University
2014-11-01
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| Series: | Слово.ру: балтийский акцент |
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| Online Access: | https://journals.kantiana.ru/eng/slovo/1863/5444/ |
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doaj-871a279b87d94c37842dcfa598e478af |
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Article |
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doaj-871a279b87d94c37842dcfa598e478af2020-11-25T03:15:24ZengImmanuel Kant Baltic Federal UniversityСлово.ру: балтийский акцент 2225-53462686-89892014-11-01523646Discursive features of Russian gender-oriented advertisementsErmakovich S.This article addresses the metadiscourse structure and the means of gender manifestation in the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages reflecting gender relations and reinforcing gender stereotypes, as well as the presence of complimentary relations between different elements of the advertising message. https://journals.kantiana.ru/eng/slovo/1863/5444/genderadvertisementtextual metadiscourseinter-personal metadiscoursecommunicative strategyconceptframegender stereotype |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Ermakovich S. |
| spellingShingle |
Ermakovich S. Discursive features of Russian gender-oriented advertisements Слово.ру: балтийский акцент gender advertisement textual metadiscourse inter-personal metadiscourse communicative strategy concept frame gender stereotype |
| author_facet |
Ermakovich S. |
| author_sort |
Ermakovich S. |
| title |
Discursive features of Russian gender-oriented advertisements |
| title_short |
Discursive features of Russian gender-oriented advertisements |
| title_full |
Discursive features of Russian gender-oriented advertisements |
| title_fullStr |
Discursive features of Russian gender-oriented advertisements |
| title_full_unstemmed |
Discursive features of Russian gender-oriented advertisements |
| title_sort |
discursive features of russian gender-oriented advertisements |
| publisher |
Immanuel Kant Baltic Federal University |
| series |
Слово.ру: балтийский акцент |
| issn |
2225-5346 2686-8989 |
| publishDate |
2014-11-01 |
| description |
This article addresses the metadiscourse structure and the means of gender manifestation in the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages reflecting gender relations and reinforcing gender stereotypes, as well as the presence of complimentary relations between different elements of the advertising message.
|
| topic |
gender advertisement textual metadiscourse inter-personal metadiscourse communicative strategy concept frame gender stereotype |
| url |
https://journals.kantiana.ru/eng/slovo/1863/5444/ |
| work_keys_str_mv |
AT ermakovichs discursivefeaturesofrussiangenderorientedadvertisements |
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1724639620909498368 |