Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies

<p>Abstract</p> <p>Background</p> <p>In the context of rising food prices, there is a need for evidence on the most effective approaches for promoting healthy eating. Individually-targeted behavioural interventions for increasing food-related skills show promise, but ar...

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Main Authors: Le Ha ND, McNeilly Briohny, Inglis Victoria, Andrianopoulos Nick, Mhurchu Cliona, McNaughton Sarah A, Ball Kylie, Leslie Deborah, Pollard Christina, Crawford David
Format: Article
Language:English
Published: BMC 2011-09-01
Series:BMC Public Health
Online Access:http://www.biomedcentral.com/1471-2458/11/715
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spelling doaj-86f84dc430884fc7be2d6611b656df5c2020-11-24T22:19:01ZengBMCBMC Public Health1471-24582011-09-0111171510.1186/1471-2458-11-715Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategiesLe Ha NDMcNeilly BriohnyInglis VictoriaAndrianopoulos NickMhurchu ClionaMcNaughton Sarah ABall KylieLeslie DeborahPollard ChristinaCrawford David<p>Abstract</p> <p>Background</p> <p>In the context of rising food prices, there is a need for evidence on the most effective approaches for promoting healthy eating. Individually-targeted behavioural interventions for increasing food-related skills show promise, but are unlikely to be effective in the absence of structural supports. Fiscal policies have been advocated as a means of promoting healthy eating and reducing obesity and nutrition-related disease, but there is little empirical evidence of their effectiveness. This paper describes the Supermarket Healthy Eating for LiFe (SHELf) study, a randomised controlled trial to investigate effectiveness and cost-effectiveness of a tailored skill-building intervention and a price reduction intervention, separately and in combination, against a control condition for promoting purchase and consumption of healthy foods and beverages in women from high and low socioeconomic groups.</p> <p>Methods/design</p> <p>SHELf comprises a randomised controlled trial design, with participants randomised to receive either (1) a skill-building intervention; (2) price reductions on fruits, vegetables and low-joule soft drink beverages and water; (3) a combination of skill-building and price reductions; or (4) a control condition. Five hundred women from high and low socioeconomic areas will be recruited through a store loyalty card program and local media. Randomisation will occur on receipt of informed consent and baseline questionnaire. An economic evaluation from a societal perspective using a cost-consequences approach will compare the costs and outcomes between intervention and control groups.</p> <p>Discussion</p> <p>This study will build on a pivotal partnership with a major national supermarket chain and the Heart Foundation to investigate the effectiveness of intervention strategies aimed at increasing women's purchasing and consumption of fruits and vegetables and decreased purchasing and consumption of sugar-sweetened beverages. It will be among the first internationally to examine the effects of two promising approaches - skill-building and price reductions - on diet amongst women.</p> <p>Trial Registration</p> <p>Current Controlled Trials <a href="http://www.controlled-trials.com/ISRCTN39432901">ISRCTN39432901</a></p> http://www.biomedcentral.com/1471-2458/11/715
collection DOAJ
language English
format Article
sources DOAJ
author Le Ha ND
McNeilly Briohny
Inglis Victoria
Andrianopoulos Nick
Mhurchu Cliona
McNaughton Sarah A
Ball Kylie
Leslie Deborah
Pollard Christina
Crawford David
spellingShingle Le Ha ND
McNeilly Briohny
Inglis Victoria
Andrianopoulos Nick
Mhurchu Cliona
McNaughton Sarah A
Ball Kylie
Leslie Deborah
Pollard Christina
Crawford David
Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies
BMC Public Health
author_facet Le Ha ND
McNeilly Briohny
Inglis Victoria
Andrianopoulos Nick
Mhurchu Cliona
McNaughton Sarah A
Ball Kylie
Leslie Deborah
Pollard Christina
Crawford David
author_sort Le Ha ND
title Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies
title_short Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies
title_full Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies
title_fullStr Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies
title_full_unstemmed Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies
title_sort supermarket healthy eating for life (shelf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies
publisher BMC
series BMC Public Health
issn 1471-2458
publishDate 2011-09-01
description <p>Abstract</p> <p>Background</p> <p>In the context of rising food prices, there is a need for evidence on the most effective approaches for promoting healthy eating. Individually-targeted behavioural interventions for increasing food-related skills show promise, but are unlikely to be effective in the absence of structural supports. Fiscal policies have been advocated as a means of promoting healthy eating and reducing obesity and nutrition-related disease, but there is little empirical evidence of their effectiveness. This paper describes the Supermarket Healthy Eating for LiFe (SHELf) study, a randomised controlled trial to investigate effectiveness and cost-effectiveness of a tailored skill-building intervention and a price reduction intervention, separately and in combination, against a control condition for promoting purchase and consumption of healthy foods and beverages in women from high and low socioeconomic groups.</p> <p>Methods/design</p> <p>SHELf comprises a randomised controlled trial design, with participants randomised to receive either (1) a skill-building intervention; (2) price reductions on fruits, vegetables and low-joule soft drink beverages and water; (3) a combination of skill-building and price reductions; or (4) a control condition. Five hundred women from high and low socioeconomic areas will be recruited through a store loyalty card program and local media. Randomisation will occur on receipt of informed consent and baseline questionnaire. An economic evaluation from a societal perspective using a cost-consequences approach will compare the costs and outcomes between intervention and control groups.</p> <p>Discussion</p> <p>This study will build on a pivotal partnership with a major national supermarket chain and the Heart Foundation to investigate the effectiveness of intervention strategies aimed at increasing women's purchasing and consumption of fruits and vegetables and decreased purchasing and consumption of sugar-sweetened beverages. It will be among the first internationally to examine the effects of two promising approaches - skill-building and price reductions - on diet amongst women.</p> <p>Trial Registration</p> <p>Current Controlled Trials <a href="http://www.controlled-trials.com/ISRCTN39432901">ISRCTN39432901</a></p>
url http://www.biomedcentral.com/1471-2458/11/715
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