SPECIFIC MARKETING STUDIES OF ASSORTMENT OF DIURETIC DRUGS IN PYATIGORSK PHARMACIES

• Main Authors: E. V. Kleychuk, S. A. Mikhaylova, L. A. Zolotukhina, N. A. Andreeva, E. A. Popova, O. G. Ivchenko
• Format: Article
• Language: Russian
• Published: Pyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University 2015-09-01
• Series: Farmaciâ i Farmakologiâ (Pâtigorsk)
• Subjects: abc analysis; diuretics; antihypertensive remedies; assortment; pharmacy organizations; sales efficiency
• Online Access: https://www.pharmpharm.ru/jour/article/view/83
• ISSN: 2307-9266; 2413-2241

Diuretics are ones of the most popular classes of antihypertensive remedies. They are characterized by low cost, high efficiency, and a good acceptability. Therefore the purpose of the research was to study an assortment of diuretics and to develop merchandise inventory of a pharmacy organization to improve quality of population drug supply. During the research we used methods of system, economic and statistic analysis, questioning, content-analysis and ABCanalysis. The research resulted on three groups of diuretic remedies depending on the specific density in general revenues from realization of these drugs group A. Group B amounted to 29.3% of the turnover. The rest 13 names were included in a Group C, their share was 29.4% of an amount of diuretics drugs. Pharmacy should always have drugs from the groups A and B.