Challenges of Tourism promotion in Nigeria: The Case of Religion.

• Main Author: Ngozi Ezenagu
• Format: Article
• Language: English
• Published: AfricaJournals 2018-01-01
• Series: African Journal of Hospitality, Tourism and Leisure
• Subjects: Religion; religious crises; tourism; Nigeria; violence
• Online Access: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_35_vol_7__1__2018.pdf

Religion encompasses the belief in superhuman force(s) that govern the universe. This belief controls the entirety of human actions and inactions and therefore, can be used and abused. Among scholars the duality of religious function has continuously fuelled unending debate as it can instigate development and simultaneously destruction, especially in a multi-religious nation. Nigeria in all its regions is endowed with unique natural and cultural resources of immense benefit to tourism development if regularly consumed by tourists. The consumption of these tourist attractions are beset with challenges emanating from religious beliefs. These pose a huge threat to tourist safety and security and consequently restricts tourist inflow, dwindle the financial earnings and deter tourism promotion in the affected regions. In the light of the above, this paper employing a desk research method explores religion induced crises and possible ways of managing them for the enhancement of effective tourism promotion and regional sustainability.