THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY

THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY

The purpose of this study is to analyze the role of customer satisfaction as a mediator of the influence of brand image on customer retention of Batik Keris in Malang. The approach used in this research was positivism (quantitative). The population of this study was the customers of Batik Keris in M...

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Bibliographic Details
Main Author: Astrid Puspaningrum
Format: Article
Language:English
Published: University of Brawijaya 2020-02-01
Series:Jurnal Aplikasi Manajemen
Subjects:
customer retention
customer satisfaction
brand image
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1663

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