Un média est-il une marque ?
The author sets out to correct a misconception : media are, or have become, brand names. Years of observations and analyses have led her to raise key questions as to the complexity of the recent media transformations and of their ensuing changing public images. Behind the everyday use of the brand w...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2014-04-01
|
| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/5027 |
| id |
doaj-868cc33726f74119858ad7ae36dffc79 |
|---|---|
| record_format |
Article |
| spelling |
doaj-868cc33726f74119858ad7ae36dffc792021-09-20T06:34:27ZfraUniversité LavalCommunication1189-37881920-73442014-04-0132210.4000/communication.5027Un média est-il une marque ?Valérie Patrin-LeclèreThe author sets out to correct a misconception : media are, or have become, brand names. Years of observations and analyses have led her to raise key questions as to the complexity of the recent media transformations and of their ensuing changing public images. Behind the everyday use of the brand word are hidden tense professional practices, a difficult economic environment, and a sociocultural reconfiguration of the public sphere. The question of brand names is political in nature.http://journals.openedition.org/communication/5027mediabrand namerepresentationsymbolicFrance |
| collection |
DOAJ |
| language |
fra |
| format |
Article |
| sources |
DOAJ |
| author |
Valérie Patrin-Leclère |
| spellingShingle |
Valérie Patrin-Leclère Un média est-il une marque ? Communication media brand name representation symbolic France |
| author_facet |
Valérie Patrin-Leclère |
| author_sort |
Valérie Patrin-Leclère |
| title |
Un média est-il une marque ? |
| title_short |
Un média est-il une marque ? |
| title_full |
Un média est-il une marque ? |
| title_fullStr |
Un média est-il une marque ? |
| title_full_unstemmed |
Un média est-il une marque ? |
| title_sort |
un média est-il une marque ? |
| publisher |
Université Laval |
| series |
Communication |
| issn |
1189-3788 1920-7344 |
| publishDate |
2014-04-01 |
| description |
The author sets out to correct a misconception : media are, or have become, brand names. Years of observations and analyses have led her to raise key questions as to the complexity of the recent media transformations and of their ensuing changing public images. Behind the everyday use of the brand word are hidden tense professional practices, a difficult economic environment, and a sociocultural reconfiguration of the public sphere. The question of brand names is political in nature. |
| topic |
media brand name representation symbolic France |
| url |
http://journals.openedition.org/communication/5027 |
| work_keys_str_mv |
AT valeriepatrinleclere unmediaestilunemarque |
| _version_ |
1717374870419931136 |