Un média est-il une marque ?
The author sets out to correct a misconception : media are, or have become, brand names. Years of observations and analyses have led her to raise key questions as to the complexity of the recent media transformations and of their ensuing changing public images. Behind the everyday use of the brand w...
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| Format: | Article |
| Language: | fra |
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Université Laval
2014-04-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/5027 |