Conflicts Related to Sexist US Advertisements and to Their Translation

This study discusses multiple conflicts within the context of advertising in relation to gender and translation, focusing on advertising in the US. To begin, it explores gender in advertising: First, it addresses the conflict between advertising (of the past and present)—a rather sexist industry—and...

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Bibliographic Details
Main Author: Stavroula Vergopoulou
Format: Article
Language:English
Published: School of English, Aristotle University of Thessaloniki, Greece 2020-12-01
Series:Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media
Online Access:http://ejournals.lib.auth.gr/ExCentric/article/view/7816