Decision Science, Risk Perception, and Infidelity

• Main Author: Nicolle Marie Zapien
• Format: Article
• Language: English
• Published: SAGE Publishing 2017-01-01
• Series: SAGE Open
• Online Access: https://doi.org/10.1177/2158244016686810

Decision scientists have revealed and described, through empirical study, the ways in which we tend to make decisions, and in particular, the ways we make decisions under conditions of uncertainty and that involve risk. The findings from these studies demonstrate the heuristics we use in making judgments and ways in which we process information compared with subject matter experts and logical and statistical principles. These findings have been applied to public policy issues and environmental safety, among other areas of social and political import, but have largely not been applied to our understanding of important personal decisions that are also made under uncertainty and risk and which have important personal and sometimes social consequences. This article aims to consider extra-marital affairs as an example of a personal decision that is made under uncertainty and with risk, and to apply decision science models to the decision-making that occurs in these cases. The hope is that decision scientists, psychologists, and clinicians who treat instances of infidelity, as well as the public, can benefit from what is known about how these decisions are made, which so often lead to regret. Theoretical implications for other personal decisions made under uncertainty with risk will be discussed.