Integrated Marketing Communications Application in the Education Market

Integrated Marketing Communications Application in the Education Market

IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product promotion. The article concerns IMC basic principle...

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Bibliographic Details
Main Author: Svetlana Aleksandrovna Levina
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018-04-01
Series:Управленческое консультирование
Subjects:
education
marketing
advertising
public relations
integrated marketing communications
Online Access:https://www.acjournal.ru/jour/article/view/123
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spelling doaj-85c7b1760bf34604a12e3e85165016472021-09-10T11:50:30ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration Управленческое консультирование1726-11391816-85902018-04-0106173181123Integrated Marketing Communications Application in the Education MarketSvetlana Aleksandrovna Levina0North-West Institute of Management - branch of the Russian Presidential Academy of National Economy and Public AdministrationIMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product promotion. The article concerns IMC basic principles, the significance of elaboration asingle communication concept. The article deals with advantages of integrated marketing communications as a tool of interaction with consumers. The author analyzes the possibility of applying for education various types of advertising, marketing tools, events and PR-activities. The article offers original ideas for advertising clips, open days, personal communications.https://www.acjournal.ru/jour/article/view/123educationmarketingadvertisingpublic relationsintegrated marketing communications
collection DOAJ
language English
format Article
sources DOAJ
author Svetlana Aleksandrovna Levina
spellingShingle Svetlana Aleksandrovna Levina
Integrated Marketing Communications Application in the Education Market
Управленческое консультирование
education
marketing
advertising
public relations
integrated marketing communications
author_facet Svetlana Aleksandrovna Levina
author_sort Svetlana Aleksandrovna Levina
title Integrated Marketing Communications Application in the Education Market
title_short Integrated Marketing Communications Application in the Education Market
title_full Integrated Marketing Communications Application in the Education Market
title_fullStr Integrated Marketing Communications Application in the Education Market
title_full_unstemmed Integrated Marketing Communications Application in the Education Market
title_sort integrated marketing communications application in the education market
publisher North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
series Управленческое консультирование
issn 1726-1139
1816-8590
publishDate 2018-04-01
description IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product promotion. The article concerns IMC basic principles, the significance of elaboration asingle communication concept. The article deals with advantages of integrated marketing communications as a tool of interaction with consumers. The author analyzes the possibility of applying for education various types of advertising, marketing tools, events and PR-activities. The article offers original ideas for advertising clips, open days, personal communications.
topic education
marketing
advertising
public relations
integrated marketing communications
url https://www.acjournal.ru/jour/article/view/123
work_keys_str_mv AT svetlanaaleksandrovnalevina integratedmarketingcommunicationsapplicationintheeducationmarket
_version_ 1717758178608807936

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